Privacy policy

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1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on your interactions with PawsomeVibe:

• Contact Details: Name, billing address, shipping address, phone number, and email address.
• Financial Information: Payment card details, transaction confirmations, and payment methods (processed securely via encrypted payment gateways).
• Account & Transaction Details: Items viewed, added to cart or wishlist, purchase history, order exchanges, and customer support communications.
• Device & Usage Information: IP address, browser type, time zone, network connection, and site navigation patterns collected automatically.

2. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (web beacons, pixels) to operate and improve our store. Below is a summary of the types we use:

• Essential Cookies: Required for core store functionality (e.g., shopping cart, checkout session). These cannot be disabled.
• Analytics Cookies: Help us understand visitor behavior (e.g., Google Analytics — pages visited, time on site, traffic sources). Retained up to 13 months.
• Marketing & Advertising Pixels: Used to display relevant ads on other platforms (e.g., Meta Pixel for Facebook/Instagram ads, TikTok Ads pixel). Activated only with consent or where GPC signals are not detected.
• Third-Party Application Cookies: Trusted service partners such as customer review widgets (e.g., Judge.me) and fulfillment integrations may set functional cookies necessary to perform their services.

How to Manage Cookies: You can manage or withdraw your consent at any time via your browser settings or by sending an opt-out request to our support team. Disabling certain functional cookies may affect store navigation and checkout experience.

3. How We Use & Disclose Personal Information

We use your personal information for legitimate business purposes including:

• Service Delivery: Processing payments, fulfilling orders, arranging shipping with global logistics and postal carriers (e.g., USPS, UPS, FedEx, DHL), and managing customer support.
• Marketing & Advertising: Sending promotional updates and displaying tailored online advertisements based on your preferences.
• Security & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions or malicious activities.

4. Data Retention Schedule

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by applicable law:

• Order & Transaction Data: Retained for 7 years to comply with federal/state tax and accounting legal obligations.
• Account Information: Retained for as long as your account remains active, or up to 3 years following your last interaction with PawsomeVibe.
• Marketing Preferences: Retained until you unsubscribe or submit an explicit deletion request.
• Device & Usage Data: Session cookies expire when you close your browser; persistent analytics cookies are retained for up to 13 months.

5. Relationship with Shopify & Service Providers

PawsomeVibe is hosted on Shopify, which enables us to provide our Services. Information you submit is transmitted to and processed by Shopify in accordance with its privacy policies.

To help protect, grow, and improve our business, we use enhanced Shopify features that incorporate data obtained from your interactions with our store along with other merchants. Shopify is responsible for processing such data for these specific enhanced features.

To learn more or exercise rights regarding Shopify’s data processing, please visit the Shopify Privacy Portal.

6. Targeted Advertising & Global Privacy Control (GPC)

We may share personal information with marketing partners (such as Google Analytics, Meta Pixel, and TikTok Ads) for personalized advertising.

Global Privacy Control (GPC): If you visit our website with the Global Privacy Control opt-out signal enabled on your browser, we will automatically treat this as a valid request to opt-out of data selling/sharing for targeted advertising on that device. Learn more at globalprivacycontrol.org.

You may also opt out of targeted ads via: Facebook | Google | DAA Opt-Out Portal.

7. Your Privacy Rights & Choices (CCPA/CPRA & US Laws)

Depending on your jurisdiction, you may hold the following rights regarding your personal information:

• Right to Access / Know: Request details regarding categories and specific pieces of data collected.
• Right to Delete: Request deletion of your personal data (subject to tax and legal retention requirements).
• Right to Correct: Request correction of inaccurate personal details.
• Right to Opt-Out: Opt out of the sale or sharing of data for targeted cross-context advertising.
• Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights.

To submit a privacy request, please email us at support@pawsomevibe.com.

8. Children's Data & International Transfers

Children's Privacy: Our Services are not intended for children under the age of majority. We do not knowingly collect or sell personal information of minors under 16 years of age.

International Transfers: We may store and process information outside your country of residence. For EEA/UK data transfers, we rely on recognized transfer mechanisms such as Standard Contractual Clauses (SCCs).

9. Privacy Complaints & Dispute Resolution

If you have a concern or complaint regarding how we handle your personal information, we encourage you to contact us first so we can resolve it directly:

• Response Times: We acknowledge requests within 2 business days and provide full responses within 15 business days.
• CCPA/CPRA Requests: Formal statutory requests (access, deletion, correction) are processed within required legal timeframes (typically 45 days).
• Escalation: If unsatisfied with our response, you may escalate your complaint to your local data protection authority (e.g., California residents may contact the California Privacy Protection Agency at cppa.ca.gov).

Conflict of Terms: If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Contact Us: For any privacy queries or formal data requests, please email us at support@pawsomevibe.com.